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The web site esos.co.uk had the following in the web page, "Coventry named as UKs next City of Culture." I noticed that the website stated " We are proud to have sponsored Coventry and to have supported them throughout the bid." They also said " ESOS are a small but perfectly formed Payroll Bureau based in the Centre of England, processing in excess of 1 million payslips for clients and offering a dedicated, experienced and passionate service. At ESOS we specialise in providing a bespoke service to meet your business needs." The meta header had Payroll as the first optimized keyword. This keyword is followed by Bureau, Payments, and BACS which isn't as important as Payroll. The other words esos.co.uk used was Auto Enrolment. Consultancy is included but will not be understood by search engines.